The crossover between fashion and interiors is not merely about shared trends in colour, pattern or material. The luxury interiors market is now taking key values from haute couture – creativity, craftsmanship and technical ability – and applying them to the home. Luxury products have gone beyond mere status symbols; these days people want them to be imbued with the makers’ passion and curiosity, their ability to see the potential of materials, and the use of complex techniques – all to achieve something extraordinary. What’s on show at the Design Centre is often a mere springboard to a remarkable bespoke scheme: success stories include Fromental’s custom-designed wallcoverings for The Goring, hand-painted on silver leaf, and referencing the hotel’s idiosyncratic history (pictured). Because the stakes are high, bespoke design can be a risky business – but the results speak for themselves.